XFL Attendance Growth Shows Promise

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The XFL was hoping for a strong opening week of the new season in terms of attendance and they got it. In the first week, attendance for the games was at around 69,818. Each of the teams hosted an average of about 17,000 fans per game. The league saw that number increase in week two.

The attendance increased their totals by over 6,000 as they debuted in Seattle and Los Angeles. Seattle carried the load as they saw an XFL record 29,172 fans file into CenturyLink Field. LA didn’t perform as well but was able to gather over 14,000 fans which were the expected number they were looking at.

What Does the Attendance Numbers Mean?

The XFL was needing big weekends to attract crowds to the stadiums and they got it. While the crowds will never be able to reach the numbers of the NFL, the XFL was wanting to shoot for an average crowd of 17,000 fans. So far, they have been hitting those numbers and next weekend should be no different.

There will be additional teams having their debuts at home. The St. Louis BattleHawks will be hosting the first professional football game in St. Louis since 2015. The game is already anticipated to be a sell-out at around 30,000 fans expected to be there. No expected numbers have been determined for Tampa Bay’s first home game in week three. It wouldn’t be surprising though if the team gets around 15,000-20,000 for their first game as well

Why Are the Attendance Numbers Important?

Revenue is an absolute key for the league in its first three seasons. XFL owner Vince McMahon has set aside about $500 million to fund the league for three seasons. McMahon and commissioner Oliver Luck are relying on ticket sales as well as merchandise sales to help drive the league’s profit. Sales in merchandise appear to be doing well with items frequently selling out. Ticket sales have already surpassed what the AAF did last season the whole season.

The fan experience is a plus for the league to keep fans coming back. Before the season started, the XFL asked fans to take surveys asking multiple questions about key aspects of the game-day experience. That game day experience needs to be enjoyable as the league has pushed for a family-friendly experience. They helped with that image through special player signings events and affordable ticket prices. The XFL, while being not in the same league as the NFL, obviously made an impression on fans and making games enjoyable to watch on tv or in person.

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XFL, Dallas Renegades, and Houston Texans writer for Overtime Heroics. Also contributes to NFL, XFL, and arena football news for XFL Board, Infinity Sports Network, Arena Football Talk, Prime Time Sports Talk, and Eagles Nation.