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6 min read

Why Is the UFC So Popular?

MMA (Mixed Martial Arts) has evolved from a savage, planned fighting to the world’s fastest-growing sport in the last 25 years, owing primarily to the creation of the Ultimate Fighting Championship (UFC). The UFC has undergone a spectacular surge in popularity, surpassing the actual sport of MMA, and is now worth somewhere in the vicinity of $4 billion. That, in large part, has to do with the revenue UFC bets have brought in year after year. 

UFC Beginnings

The UFC was formed by Campbell Mclaren, Art Davie, Bob Meyrowitz, and Rorion Gracie on November 12, 1993, in Denver, Colorado. Fighters from diverse disciplines such as Taekwondo, Karate, Kickboxing, Brazilian Jiu-jitsu, Boxing, and Wrestling competed in an eight-man competition style.

The aim was to match competitors from various fighting backgrounds against each other in an octagon-shaped cage to discover which art form would be superior. Royce Gracie, a master of Brazilian Jiu-jitsu, won the event by defeating three competitors in one night. This event (and other early UFC events) has become difficult to link with the sport because it was a harrowing experience. There were no weight classifications, no protective gear, no referees, no timeframe, and almost no restrictions in general.

These events, on the other hand, proved extremely successful among fans, allowing the UFC to host more events, recruit major stars, expand their lineup, and grow their viewership. They had created a sport before they even realized it.

The UFC has surpassed all other combat sports in terms of popularity, regularly selling more pay-per-view tickets than boxing and even outdoing the WWE. Since Zuffa LLC bought the company in 2001, it has continued to develop year after year, expanding into new nations, and reaching record-breaking pay-per-view purchases of 1.6 million.

This development has aided MMA"s maturation into a carefully calibrated sport, enhancing the UFC"s prestige. The UFC has grown in popularity over the last decade, as evidenced by the increasing number of events that are held every year. 

Diversity Equals Expansion

The efforts of the entrepreneurial UFC owners, Dana White, Lorenzo, and Frank Fertitta, have been credited with the growth. The vast amount of events they have staged since their acquisition in 2001 demonstrates their determination to see UFC expand. They"ve also made it a point to promote their brand in new nations around the world, to meet the growing market.

The sport of mixed martial arts isn"t confined to one gender or one particular country.  Men and women are both eligible to compete, and the various weight classes ensure that everyone has an equal chance. In addition, UFC fighters come from all over the world, such as Khabib Nurmagomedov.

The UFC has been relentless in its pursuit of new markets, and we may assume these countries will hold more UFC events. Around the world, there is a passion to not only view UFC but also to compete in MMA. The UFC now uses fighters from all around the world as their lineup keeps growing from its early days when there were only a few American fighters.

There Can Be Only One 

Another thing that contributed to the UFC"s rise was sparked by expansion into new nations and the acquisition of competitor fighting organizations. This aided them in dominating the MMA fight organizations arena. This authority provided them with the opportunity to try out new TV productions like ‘The Ultimate Fighter," a reality show. This was a gamble, but it paid off handsomely.

Stephan Bonnar and Forest Griffin, the finalists, gave audience members one of the most thrilling fights in UFC history, attracting massive crowds even as the fight was being broadcast. The show"s reality element drew in a younger breed of viewers who obtained a fascinating look at how fighters live. 

Social Media 

No expense has been spared when it comes to marketing for the UFC. They have been steadfast in their initiatives to promote fighters, matches, TV shows, magazines, and memorabilia through every available medium. They have succeeded in reaching a large audience, regardless of age and whether they are MMA fans or not, by incorporating social media and internet channels.

When superstars emerge, such as Conor McGregor and Ronda Rousey, the UFC makes every effort to publicize them, imposing media duties and urging them to be as active on social media as possible.

Hats off to the owners, who used all of their abilities and skills to transform a $2 million enterprise into a $4 billion one, changing an obscure sport into the fastest-growing global sport, and providing the globe with some of the most explosive fighting and enjoyment in sport.

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