Prime Video and ONE Championship have announced a multi-year agreement for Prime Video to broadcast 12 live ONE Championship martial arts events annually.
The full live events will be available exclusively on Prime Video in the United States and Canada. Details on the first event will be announced later this year.
ONE events represent the full spectrum of martial arts, with world-class athletes representing over 80 countries competing across MMA, Muay Thai, kickboxing, submission grappling, and other disciplines.
Why The Deal Makes Sense
ONE ranks top five in viewership and engagement among all major global sports properties.
ONE ranked #2 overall in 2021 digital viewership, rising from its #4 ranking in a 2020 Nielsen report, with over 13.8 billion video views across Facebook, Instagram, YouTube, and TikTok, learn how to get TikTok likes.
It sits just behind the #1-ranked NBA, which boasts over 14.5 billion for 2021. The UFC fell two spots to #5, with 6.6 billion.
In terms of digital fan engagement, ONE is #4 on Facebook at approximately 16.6 thousand average engagements per post, trailing only UEFA Champions League (#1), EPL (#2), and LaLiga (#3), while coming in four spots ahead of UFC (#8).
ONE also ranked #4 on YouTube, #11 on TikTok, and #17 on Instagram in average engagements per post.
ONE also continued its rapid digital follower growth, increasing its fanbase to approximately 42.7 million (+24%) across Facebook, Instagram, and YouTube from 2020-2021 — trailing only the Tokyo 2020 Olympics (+73%), UEFA EURO 2020 (+35%), and F1 (+31%).
ONE also exhibited rapid growth on TikTok, increasing its followers by 146% in 2021 — second only to F1 as the fastest-growing global sports property on the Gen Z-dominated platform.
In cumulative reach on global broadcast television in 2021, ONE ranked #4 behind the Tokyo 2020 Olympics (#1), UEFA EURO 2020 (#2), and UCL (#3), but ahead of F1 (#5), NFL (#7), NBA (#8), and UFC (#9).
Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast.
What ONE And Prime Have To Say
Chatri Sityodtong, Chairman and CEO at ONE Championship, said: “ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada.
As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization.
We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
Marie Donoghue, Vice President of Global Sports Video at Amazon, said: “We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings.
In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions.”
What do you think of the deal? Are you looking forward to catching your live ONE events via Prime Video? We are!
Image Credits ONE Championship PR