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What’s the Best MMA Fighter Sponsor of 2022 So Far?

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We’re almost halfway through 2022, and so far this year is revealing major changes in the landscape of the best MMA fighter sponsors.

With the inception of things such as NFTs and Crypto, the way fighters and athletes are getting paid from sponsorships or just paid, in general, is evolving.

No longer are athletes only striving for that big Nike or Wheaties sponsor money. There’s now an entirely new world of companies, cryptocurrencies, and NFTs for fans to purchase, where portions of proceeds go back to the athletes and actually make a difference for them (compared to the lackluster sponsorship money the UFC’s deal with Venum pays fighters).

The Venum deal is lackluster, with only small improvements to sponsorship pay to fighters when compared with the UFC’s previous deal with Reebok. On the bright side, fans have been saying Venum has the better BJJ shorts in comparison, so at least everything isn’t bleak and dismal regarding the UFC’s Venum deal.

Anyways, let’s move on and discuss one company with an idea that’s actively giving back to the fighters and making a difference. Rewarding the hardworking warriors who can barely afford fight camp expenses due to the low wages the UFC wants them to fight for.

The Best MMA Fighter Sponsor of 2022, According to the Fighters: Marshall Rogan Inu

The “new kid on the block” so to speak as far as cryptocurrency “meme coins” go, Marshall Rogan Inu (MRI for short) is a project created with the fighters in mind.

“Our goal at Marshall Inu is to support fighters worldwide,” the company says on its website. “No matter what stage they are at in their career. Getting to the top in the fight world is extremely hard – and it only makes it harder when they struggle financially to pay for things like comps, trainers, and general living expenses.”

“That’s where Marshall steps in: We are a project created by dedicated MMA fans to help fighters with that extra bit of income with no strings attached, so they can focus on what they do best! So far, we’ve donated over $4mm dollars to more than 400 MMA fighters – and we are just getting started! Come and join our amazing community by checking out our socials and joining us on Telegram.”

Of course, the concept sounds fishy at first. A company has been created to give away money? It sounds ludicrous but thanks to today’s day and age, it’s feasible. Why? Cryptocurrencies.

How Cryptocurrency Is Rewarding Fighters With Real-life Money, and How the “Thank You Marshall” Trend Started

Cryptocurrency is fictitious money, depending on how you look at it. But, what’s real, is the money you spend to acquire that cryptocurrency. And that, in essence, is the key to MRI’s strategy of helping fighters.

Fight fans buy the cryptocurrency with real-world money, and proceeds are given out on a case-by-case basis depending on a fighter’s needs. This obviously varies, but usually involves the company donating a hefty amount (reports of donations larger than 10 grand have been mentioned by several different fighters).

So, what started the “Thank you, Marshall,” trend? The company has been giving away money to support fighters and the fighters are in turn showing their thanks and appreciation by shouting them out on air during UFC broadcasts and interviews. In fact, we recently had an interview with Brandon Lewis, who even gave MRI a shoutout!

The MRI cryptocurrency is available for purchase, and since prices will fluctuate, the exact current cost will not be mentioned.

Check out our interview with Brandon Lewis, who talked about Marshall Rogan Inu and their plans to help the fighters!

Featured Image Credits to Embed from Getty Images

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Combat Sports and Motorsports Editor. Staff Writer for Overtime Heroics MMA. Named first ever ‘Writer of the Month’ in January 2021 for OTH MMA.