Boxing

De La Hoya blasts Canelo: “He can’t hold Hopkins’ jockstrap, the [GGG] fight was a f***in’ dud!”

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Image for De La Hoya blasts Canelo: “He can’t hold Hopkins’ jockstrap, the [GGG] fight was a f***in’ dud!”

To say that Oscar De La Hoya and Saul “Canelo” Alvarez have a complicated history is an understatement. Bitter ex-married couples often have less overt, public bad blood between them than the promoter and his former star fighter.

This bad blood bubbled to the surface this past weekend when Alvarez took on and defeated arch-rival Gennadiy Golovkin in their third bout against one another. In attendance at T-Mobile Arena in Las Vegas was De La Hoya who, pre-fight, sounded all diplomatic and professional in wishing the two fighters the best during their encounter.

“Wishing @Canelo and @GGGBoxing all the best and may they have all the strength and courage possible to deliver the fans an all out WAR!!! #CaneloGGG3,” he wrote via his verified Twitter account.

After the bout, however, De La Hoya sounded anything but diplomatic. In a since-deleted tweet, the head of Golden Boy Promotions blasted Alvarez and the event.

“The truth is everyone is afraid of speaking the truth,” De La Hoya wrote. “[T]he fight was a f***in dud. GGG was old [as] f**k and [Canelo] can’t hold [Bernard] Hopkins’ jockstrap.”

The former multi-division world champ and founder of his namesake promotional company has become the king of deleting salty, embarrassing tweets after the fact. So, this little rant-and-erase moment is hardly jarring to the senses.

De La Hoya has been carrying a grudge against Alvarez ever since the Mexican star took him to court and maneuvered his way out of their promotional deal, citing breach of contract. Ironically enough, the main issue at hand seemed to be a third Golovkin fight, which De La Hoya allegedly promised to streaming service DAZN to close an 11-fight, $365 million deal with Alvarez, but which, according to Alvarez, was never locked in with him.

As part of a settlement to dissolve the lawsuit in 2020, Alvarez was granted his promotional free agency. He would then, eventually, come back to the idea of fighting Golovkin a third time with, of course, Golden Boy and De La Hoya completely cut out of the deal.

Between then and now, there’ve been several Oscar-Canelo skirmishes. One such social media battle resulted in Alvarez calling De La Hoya a “f**king traitor” and telling his former promoter: “Do me a favor and go f*** yourself.”

The bad blood between the two was exacerbated by the weight Alvarez carried when it came to the promotional company’s bottom line. As things would turn out, the fighter was more vital to Golden Boy than anyone ever imagined.

In early 2017, eye-popping information was made public as Golden Boy launched their ultimately failed antitrust lawsuit against boxing advisor Al Haymon. According to financials made public through the process of discovery, Canelo accounted for 94% of Golden Boy’s income from boxing operations in 2015 and 107% in the first half of 2016. That, pretty much literally, makes the case that Canelo WAS Golden Boy for a substantial period of time.

In the years from 2016 to 2020, Alvarez’s star grew even brighter and his earning power jumped prodigiously. His $365 million deal with DAZN, especially, was a boon to a Golden Boy that was still working on building some young, promising fighters to prominence. The DAZN deal also opened the door to their own broadcast arrangement with the streaming service (which they kept after the Alvarez lawsuit was settled).

Having Alvarez by their side was an important crutch when the company was almost crushed following a mass exodus of talent in 2015, which saw them lose Danny Garcia, Deontay Wilder, Keith Thurman, Adrien Broner, Errol Spence, and Abner Mares (among others) to the fledgling Al Haymon-run Premier Boxing Champions project.

Losing Alvarez has been a sore spot ever since it happened, especially for De La Hoya, who is the most public executive officer of Golden Boy Promotions and, clearly, the one with the least amount of self-restraint.

Expect more of the same nastiness in the foreseeable future.

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Paul Magno has over forty years of experience in and around the sport of boxing and has had his hand in everything, from officiating to training. As a writer, his work has appeared in several online publications, including Yahoo Sports, Fox Sports, FightHype, Max Boxing, Boxing.com, Inside Fights, The Boxing Tribune, The Queensberry Rules, and Premier Boxing Champions. You can reach him at: paulmagno@theboxingtribune.com

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