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Don Cherry Fired by Sportsnet

Rogers/Sportsnet announced today that Don Cherry has been let go. This means he will no longer do his “Coach’s Corner” show during the first intermission for future Hockey Night in Canada broadcasts.

This comes after online backlash from his comments made during his segment this past Saturday when talking about wearing Poppies for Remembrance Day.

You people love… That come here… You love our way of life, you love our milk and honey, at least you could pay a couple bucks for a poppy.

– Don Cherry’s recent comments that landed him in hot water

Here is the video

Cherry, who is 85 has been doing his Coach’s Corner segment for the past 38 years. His co-host, Ron MacLean has been with him for 34 of those. It is unclear at this time how Cherry’s firing may affect the segment. Also, whether or not MacLean will take part in that timeslot in the future. It will be interesting to see how they fill that time with less than a week to prepare.

Don Cherry started his career as a minor league hockey player. He later went on to be a Jack Adams winning coach for the Boston Bruins and Colorado Rockies. After his playing and coaching career commenced, he also tried his hand in colour commentary for the 1981 season. In 1982, he was hired to do a segment with Dave Hodge called “Coach’s Corner”. In 1986, Hodge was replaced by MacLean where he has been ever since. Cherry has appeared on television screens for Hockey Night in Canada for nearly 40 years. Whether you agree or disagree with the firing, this is nonetheless a monumental change in hockey television broadcasts. It is the end of an era.

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