Sean Payton was hired by the Broncos, to help lead the team out of their disastrous 2022 season, but then Payton seems to be making the headlines for a different reason altogether.
Although it"s still unknown as to how far Payton can take Denver this year, he has certainly raised the bar of his sneaker collection with a first-of-its-kind Jordan Brand sponsorship.
Payton is not shy about flaunting his footwear around the team facilities since he is the first NFL coach to sign with Jordan Brand. "[Payton] brags about it a little bit, [saying] ‘You haven’t seen these in stores yet,’" cornerback Patrick Surtain II said to Ryan McFadden of The Denver Post. “Every day, he"s showing off new shoes."
Payton stated that, in 2020 when Jordan noticed Payton regularly wearing the Jordan’s on the sidelines, Jordan reached out to him and actually invited Payton to visit his private golf course and mutually agreed on a sponsorship shortly after.
Payton told The Post that, although the Jordan 11s are his favorite, he also has hundreds of other pairs of Jordans.
Meanwhile, McFadden reported that the coach will wear an exclusive, Broncos-colored pair during games this season that will not be available to the public.
As Payton’s debut with his new team is nearing, he’s relishing the opportunity to impress his new players with his sneaker game.
"These guys pay attention to all that stuff," stated Payton. "When a new pair comes [out], they will be looking at me, and I’ll be like, "These are not for everybody. You gotta be in the club to get these."
