Earlier this month, NFL icon Tom Brady expanded his horizons by becoming a minority owner of English soccer club Birmingham City. The QB legend joined forces with Knighthead Capital Management LLC to enter into the sports investment landscape.
Yet, scarcely a month has passed, and whispers of caution are already being heard from Rob Wilson, an Economics professor at Sheffield Business School.
With Birmingham City plying its trade in the second-tier of English football, Brady’s move was both bold and unconventional. However, the echoes of a potential return on investment (ROI) are being discussed around Brady’s money move.
“If return on investment is Brady’s prime motive, and we don’t know what that is, then you’re looking at a time frame of more than 10 years,” Wilson told Grosvenor Sport.
Tom Brady sent 10-year financial warning after Birmingham City investmenthttps://t.co/tXMjWdBXKZ pic.twitter.com/dNdZCY7ASF
— Mirror Sport (@MirrorSport) August 22, 2023
After JJ Watt and his soccer-savvy spouse Kealia Watt, who recently made waves with their Burnley investment, Brady is the last NFL legend to add American gridiron stardom to English soccer.
Currently, Tom Brady serves as the chairman of the Advisory Board and works in lockstep with the Club’s Board and key figures from Birmingham City Football Club’s dynamic leadership squad.