On Monday, ESPN Announced Monday Night Football Music Collaboration with Grammy-winning artists Timbaland and Justin Timberlake.
Grammy-winning music producer Timbaland and global superstar Justin Timberlake will work with ESPN throughout the 2023-24 NFL season to curate music for selected Monday Night Football games.
The curated music from Timbaland and Timberlake will run during Monday Night Football promotional spots, live telecasts, and pre-game shows for seven weeks this season.
Beatclub, a music creator platform founded by Timbaland, of which Timberlake is a member and equity holder, will have its users and A&R team supporting the duo in the music creation for the season.
“Football and music go hand-in-hand, like the iconic Timbaland and Justin Timberlake duo, who collaborate on music to near perfection,” said ESPN Senior Director of Sports Marketing Curtis Friends.
“ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport.”
“We’ve had Diplo, DJ Khaled, Drake, and Marshmello. This fifth season, for the first time, we have two curators in Timbaland/JT we know will energize all of us fans for this NFL football season.”
The partnership will span seven weeks, beginning with a season-opening showdown between the Buffalo Bills and the New York Jets on September 11th.
For the first act of the curation, Timbaland and Timberlake, alongside Canadian singer-songwriter Nelly Furtado, are releasing a new single, ‘Keep Going Up’ via Mosley Music Group/Def Jam Recordings, which will be the track for ESPN’s Week 1 Monday Night Football promotional spot featuring Aaron Rodgers’ New York Jets debut against the Buffalo Bills.
Here’s a trailer for ESPN’s first game of the season, featuring a single from Timbaland, Timberlake, and Nelly Furtado called “Keep Going Up.”
After that, Timbaland and Timberlake (who possess a stake in Timbaland’s Beatclub music platform) will select the tracks for a week-six Cowboys-Chargers matchup. A week-11 meeting between the Eagles and the Chiefs, a week-16 Ravens-49ers game, a week-18 doubleheader, and the postseason’s wild-card and divisional rounds.
Timbaland/Timberlake Music Curation Schedule:
• Week 1: Buffalo Bills vs. New York Jets
• Week 6: Dallas Cowboys vs. Los Angeles Chargers
• Week 11: Philadelphia Eagles vs. Kansas City Chiefs
• Week 16: Baltimore Ravens vs. San Francisco 49ers
• Week 18 Doubleheader: TBD
• Wild Card Round (Postseason): TBD
• Divisional Round (Postseason): TBD
Throughout, “the users and A&R team” of Anthem Entertainment-backed Beatclub will support Timbaland and Timberlake “in the music creation for the season,” ESPN signaled.
Using the curated music sparingly throughout the season should make those weeks stand out from the other weeks and lend a big-game feel to those matchups.
