Blenders Eyewear, a sunglasses company, is celebrating an exciting partnership with Deion Sanders, the HC of the football team of the University of Colorado Boulder.
The collaboration has exceeded all expectations, with the company receiving an impressive $1.2 million in pre-orders within just one day of the announcement.
The highly-anticipated Deion Sanders-inspired sunglasses were introduced right before the Buffaloes’ rivalry game with Colorado State.
Coach Prime proudly outfitted his team with stylish blender shades, however, The game itself turned out to be a success, with the Buffaloes securing a good double-overtime victory and maintaining their undefeated record of 3-0.
according to a spokesperson. The sunglasses, which are the same style that Sanders wears on the sidelines every Saturday, became available for pre-order last Friday and have already sold over 72,000 units.
Deion’s “Prime 21” shades sold nearly 70K units priced at $67 each 💰🔥
(via @On3sports) pic.twitter.com/jEeUzUmu3h
— Bleacher Report (@BleacherReport) September 18, 2023
If you are interested in getting your hands on a pair of these sought-after sunglasses, you’re in luck. The pre-order period for the Blenders x Coach Prime sunglasses is still open. You have until Oct.12 to secure your own before they hit the market.
The sunglasses are available in two attractive colors, black and gold, which perfectly represent the iconic colors of CU Athletics. The Blenders Eyewear x Coach Prime sunglasses are reasonably priced at $67 on Blenders Eyewear’s official website.
