Taylor Swift, the renowned pop sensation, has proven once again to be a major influence in the world of entertainment.
Well, her attendance at the recent game between the Kansas City Chiefs and the Chicago Bears has brought significant attention to the NFL and Fox, resulting in higher ratings for this particular matchup.
It is no secret that Taylor Swift has a massive following, especially within the female demographics aged between 12 and 17, as well as those aged between 18 and 49.
Taylor Swift's presence at a Bears-Chiefs blowout helped generate massive numbers for the NFL and Fox, with the female demographics of 12-17 and 18-49 leading the way. https://t.co/P25E3H9yiN
— ProFootballTalk (@ProFootballTalk) September 28, 2023
The evidence of Swift’s impact on ratings comes from the Cornell-Hofstra game, which drew an average audience of 24.3 million viewers.
Surprisingly, the highest numbers came from female demographics, particularly those in the age ranges of 12-17 and 18-49. This can be attributed to Taylor Swift’s loyal fanbase, affectionately known as “Swifties.”
Swift’s rumored romance with Chiefs tight end Travis Kelce has further heightened interest in her attendance at games involving his team.
Interestingly, many of the Chiefs’ upcoming games are scheduled for high-profile or standalone time slots.
From Thursday nights to another Sunday night game, two Monday nights, Christmas Day, and even a showdown with the Dolphins in Germany, these games offer optimal platforms for attracting a significant TV audience.
With Taylor Swift’s proximity to Kelce, it is highly likely that her attendance at these games will continue to generate enormous interest and draw viewership.
