ESPN’s current contract runs out in 2026 and there are plans for expansion.
Hence, the looming interest in broadcasting rights to the College Football Playoff has increased.
Report: Warner Bros. Discovery could be a ‘big player’ for College Football Playoff rights https://t.co/TJz9JYe0We pic.twitter.com/kGYgry1Uge
— Awful Announcing (@awfulannouncing) October 9, 2023
According to Andrew Marchand of The New York Post, an unconventional competitor has arrived in the group, which is Warner Bros. Discovery “could be a big player” for the College Football Playoff rights.
However, ESPN has the playoff’s rights for the next three years but now there is an expansion. The teams that were four will be twelve next year. Subsequently, there will be additional games and for them, an unlikely entity is entering the market, which is Warner Bros.
So, ESPN could either sum up all the games or allow others to get in on the deal. Additionally, Warner Bros. Discovery would be keen to include any of these games in its library of sports programming.
The Warner Bros. corporation is in excellent fiscal standing and is prepared to spend again, according to Andrew Marchand of The New York Post. The company is concentrating on renewing its contract with the NBA. The corporation has ties with multiple sports affiliates as well.
Amazon, NBC, and Apple are also considered potential contenders for the CFP’s rights, along with ESPN and Fox. The apparent interest of Warner Bros. Discovery raises yet another intriguing possibility.
