Everything Tom Brady touches seems to turn to gold, until it doesn’t.
The TB12 business launched by Brady and fitness guru Alex Guerrero is struggling and some analysts are already spelling the death knell for the program.
The TB 12 method incorporates “a series of healthy daily habits across five pillars: pliability, nutrition, hydration, movement and mental fitness.”
The program offers supplements, apparel, fitness devices and equipment.
Ben Violon of the Boston Globe writes that tbe company’s online store locater currently shows an error code.
Guerrero did tell Violin that he and Brady were still in business together. Whether that is qirh tbe TB 12 brand or something else remains to be seen.
Last year, Brady’s crypto sponsor FTX went bust.
It has been a tough 12 months for former multiple Superbowl champions and to add insult to I jury his beloved Patriots are struggling with a 1-4 record this season.
