As reported by The Wall Street Journal, The SKIMS men’s line now offers base layers like underwear, which will be available for sale on the company’s website.
SKIMS MENS LAUNCHING 10.26 pic.twitter.com/0WS4k4EaXh
— Kim Kardashian (@KimKardashian) October 23, 2023
SKIMS brand co-founded by celebrity Kim Kardashian is now offering a new line of shapewear products for men including underwear, t-shirts, tank tops, as well as socks.
The SKIMS brand as of now is valued at $4 billion, after entering into the shapewear market to compete with brands like Victoria’s Secret and Spanx.
As the company competes in the men’s shapewear category, they recently released an Ad campaign featuring professional male athletes.
Kim Kardashian released a promo for her Skims Men clothing line and it surprisingly includes NFL #49ers DE Nick Bosa.pic.twitter.com/W7ud26OGIn
— Dov Kleiman (@NFL_DovKleiman) October 23, 2023
It featured Brazilian soccer star Neymar, NBA point guard Shai Gilgeous-Alexander of the Oklahoma City Thunders, and NFL defensive end Nick Bosa of the San Francisco 49ers.
Skims co-founder Jens Grede spoke to the Journal and said,
“The men’s category, as a whole, has really been a race to the bottom, of multipacks and discounts. We’re trying to excel and show men that there’s just a different level of comfort and performance you can have in your first layer.”
Skims Men’s shapewear will drop this Thursday, October 26 with an inaugural run of underwear, tees, and socks.
Kardashian told GQ,
“We’ve never had a bigger request than to launch men’s echoing the idea that the brand already had male customers who would hear their girlfriends or their wives or loved ones talking about Skims.”
Kardashian and Grede founded SKIMS in 2019, and the company has reached exploring success and is excited to bring some innovation to an underserved market.
