Kim Kardashian’s SKIMS has just netted a slam dunk by becoming the official underwear partner of the NBA.
This partnership comes on the heels of SKIMS’ recent valuation of $4 billion.
Notably, SKIMS has also established itself as an official partner of the WNBA and USA basketball.
Kim Kardashian herself expressed her pride in this newfound collaboration with the NBA, stating:
“I am incredibly proud of SKIMS’ partnership with the NBA, as it is a reflection of SKIMS’ growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
NBA Commissioner Adam Silver also shared his enthusiasm for this alliance, stating:
“SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings, and premium products through our partnership.”
KimKardashian's skims has been named the official underwear partner of the NBA
(Via @Sportico ) pic.twitter.com/LPW0jgQvy7
— NBACentral (@TheDunkCentral) October 30, 2023
Adding to the excitement, SKIMS introduced a men’s collection on October 26, 2023.
This collection boasts a lineup of essential items, including boxers, briefs, T-shirts, undershirts, tank tops, leggings, and socks.
What’s more, the collection is thoughtfully categorized into Cotton, Stretch, Sports, and Socks, catering to a wide range of preferences.
With sizes ranging from XS to 5X, SKIMS is truly committed to inclusivity and ensuring that everyone can experience the comfort and style their products offer.
To kick off the launch of this men’s collection, SKIMS pulled out all the stops with a star-studded campaign.
The eye-catching ad spot features some of the most prominent athletes and influencers, including the likes of soccer sensation Neymar Jr., 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander.
SKIMS, the shapewear and clothing brand co-founded by Kim Kardashian, will release its first menswear collection.
Initial marketing for the line includes an ad campaign featuring popular athletes Neymar, Nick Bosa, and Shai Gilgeous-Alexander.
Is an IPO next? pic.twitter.com/HBsmgeg9Qy
— Yahoo Finance (@YahooFinance) October 26, 2023
Undoubtedly, the SKIMS x NBA partnership is set for a winning streak in the wake of the era Men’s “shapewear” is “the next big thing,”
