NFL has leveraged the budding romance between superstar singer Taylor Swift and Kansas City Chiefs’ standout tight end, Travis Kelce, to remarkable effect.
Now, Buffalo Bills’ quarterback, Josh Allen, acknowledges the massive impact this unique partnership has had on the league in an exclusive interview with PEOPLE Magazine.
“I think it’s attracted a lot of viewers to what we’re doing, and I guess in this business, you’re either growing or you’re dying,” says Allen, emphasizing the importance of innovative strategies in a competitive environment.
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He further explains that he “understands” the strategic value of showcasing Taylor Swift’s presence at NFL games “from a business point of view.”
Indeed, Taylor Swift’s attendance at NFL games in support of her rumored boyfriend, Travis Kelce, has been nothing short of a phenomenon.
The songstress has graced several NFL games, boosting the profile of both her partner and the league.
Interestingly, Kelce’s performance on the field has notably improved when Swift is in the stands, and the Kansas City Chiefs have remained undefeated in games attended by the pop icon.
As of now, Taylor Swift has been spotted at three NFL games, each marked by electric atmospheres.
Her first appearance was at Arrowhead Stadium on September 24, 2023, during the Chiefs’ resounding 41-10 victory against the Chicago Bears.
Swift’s NFL tour continued with her presence at the Kansas City Chiefs vs. New York Jets matchup in East Rutherford, New Jersey, on Sunday, October 1, 2023. She was joined by fellow celebrities Blake Lively, Ryan Reynolds, and Hugh Jackman.
She made another memorable appearance at the Kansas City Chiefs vs. Los Angeles Chargers game on Sunday, October 22, 2023, in Kansas City, Missouri, where she cheered alongside Brittany Mahomes, the wife of Chiefs’ star quarterback Patrick Mahomes.
Swift’s impact on the NFL has been resounding, with her presence helping the league gain more female fans and driving several key business metrics to new heights.
Some of the tangible effects of her involvement include a 173% increase in traffic on Vivid Seats’ website for the Chiefs-Jets game, a staggering 400% spike in sales of Kelce jerseys through Fanatics, the NFL’s official apparel partner, and a remarkable 27 million average viewership on NBC and digital platforms for the games she attended.
Furthermore, Swift’s involvement has added an undeniable entertainment value to NFL games, making her more than just a spectator; she’s become an integral part of the game-day experience.
