NBA In-Season Tournament Viewership Exceeds Expectations, Showcasing Growing Popularity

670 days ago

The NBA In-season tournament was initially not expected to take off, but the fans’ reaction and now the viewership narrates different story altogether.

According to Front Office Sports and SportsTVRatings via Yardbarker, in the match between the Denver Nuggets and the Dallas Mavericks, the viewership averaged “1.76 million viewers”. The ESPN Network registered “1.644 million people” during the broadcast of the inaugural match between the Milwaukee Bucks and the New York Knicks.

The debut of the inaugural NBA In-Season Tournament averaged 1.7 million viewers on ESPN — up 35% from November 2022.

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— Front Office Sports (@FOS) November 8, 2023

According to Front Office Sports, “The debut of the inaugural NBA In-Season Tournament averaged 1.7 million viewers on ESPN — up 35% from November 2022.”

The In-season tournament was much hyped around and despite the excitement and curiosity, initial ticket sales were bumped. The early viewership of the in-season tournament was not part of the customary opening of the regular season.

The in-season will conclude on December 9 and it could provide more value to the NBA as their media deal also approaches.

Ravleen Kaur

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Content creator Ravleen has worked and learned under different organisations, and communication and writing has always been essential parts of her work. As a seasoned writer, she has woven her writing experiences creatively and has amassed exponential stability in her comprehension throughout her working years. She has read and is well-versed in multiple subjects. Yoga and Meditation are the ways through which she finds her inspiration and tranquillity.

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