Kansas City Chiefs quarterback Patrick Mahomes and his wife, Brittany, are trading touchdowns for teddy bears this holiday season as they become the fresh faces of SKIMS, the renowned shapewear brand founded by Kim Kardashian.
The power couple, along with their adorable children Patrick “Bronze” Lavon (1) and daughter Sterling Skye (2½) have taken center stage in SKIMS’ annual holiday campaign.
Embracing the essence of “family unity and festive delight,” the Mahomes squad wears snuggly SKIMS outfits from the newest holiday lineup.
Brittany Mahomes expressed her excitement about the collaboration, stating:
“This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment. We loved shooting for SKIMS as a family and had the best time on set.”
Patrick and Brittany Mahomes Star in SKIMS Holiday Campaign with Their Kids: See the Cute Photos! https://t.co/222m1AHTe2
— People (@people) November 9, 2023
The quarterback’s wife shared glimpses of the campaign on Instagram Story, showcasing matching sets and prints that exude comfort.
In the pictures Brittany and Patrick are seen among giant crimson teddy bears, crafting a celebratory ambiance that harmonizes flawlessly with the festive vibes of the season.
Brittany says SKIMS will be a holiday staple for the entire Mahomes family and beyond.
Patrick Mahomes is a highly accomplished quarterback in the NFL, known for winning the NFL MVP award two times and leading the Kansas City Chiefs to victory in Super Bowl LIV and LVII.
His on-field success significantly contributes to the Mahomes family’s brand value.
The family, which includes Patrick’s parents and fiancee, Brittany Matthews, is frequently featured in media coverage and on social media.
Also, the Mahomes family strives to maintain a positive public image through their involvement in philanthropy. Their engagement in charitable activities enhances their overall brand value.
Additionally, the family’s active presence on social media platforms allows them to directly connect with fans. Hands down, social media engagement plays a crucial role in contributing to the Mahomes family’s brand value.
So, partnering with the MAHOMES is a clear win for Kim Kardashian’s SKIMS.
On November 1, Skims was designated as the official underwear partner for the NBA, WNBA, and USA Basketball.
This collaboration follows closely after the recent announcement from the brand, revealing its expansion into the men’s category.
