A week is an awful long time in professional football and for a perfect example look no further than the ‘scandal’ caused by sideline reporter Charissa Thompson.
She admitted last week that she sometimes made quotes up on the sidelines of coaches were too busy or not keen to chat to her.
TV broadcasting is a fluid, fast moving dynamic and reporters must adapt on the spot.
The furore, that which it was, has almost died down to a whimper, with both Amazon and FOX getting kudos for the PR skill of staying absolutely nothing.
A made up media story is pretty commonplace in this day and age and perhaps we should t be surprised at the lack of action.
Amazon Executive Jay Marine participated in a 47 minute video call promoting Black Griday football and was asked exactly zero questions about Thompson.
The public is obviously not keen to hear the thoughts of a reporter who reported on the thoughts of a random missing coach.
There is no news, despite it being newsworthy.
