The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) today announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports.
It is the result of a collaboration between three leagues, sportsbooks DraftKings, Fanatics, PENN Entertainment and the National Council on Problem Gambling.
“Never Know What’s Next” premiered on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms.
The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,”
said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,”
said Casey Brett, MLB Senior Vice President, Business Development.
“It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,”
said Keith Wachtel, NHL Chief Business Officer.
“With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
The purpose of the advertisement is to remind bettors to set betting limits and gamble responsibly.
It aired Tuesday during the Cleveland Cavaliers-Philadelphia 76ers regular-season tournament game on TNT and was posted on the league’s social media channels.
