Legacy media outlets may be dropping the ball when it comes to coverage of sports, business and the tie in between the two.
Traditional powerhouses like the New York Times outsourced their sports coverage to The Athletic but the latter has now let go of its sports/business reporters.
A million plus subscribers from that one outlet alone is now bereft of the intricacies of sports and business.
We can see by one transfer agreement, between Shohei Ohtani and the Dodgers where the Japanese star signed for $700 million.
That is a whack of money and if a company on the Nasdaq earned that much profit in a year or would be headline news in the business sector.
The intertwining of sport and business can be seen across the board as team owners are billionaires, paying hundreds of millions of dollars annually to players and coaches.
There are 32 NFL teams that trade more than fortune 500 companies, and then there is baseball, hockey, basketball, golf and tennis which sees huge earners, with varied portfolios expanding.
LIV golf has paid higher signing on fees than the NFL, and the Saudi investment fund is worth trillions.
Surely that is business news.
Now the coverage is done by startups and upstarts alike.
Take the Sports Business Journal, founded in 1998 as an example. Heck, even Barstool, the digital platform that started out as pamphlets is worth more than most companies.
Front Office Sports started in 2016, drawing investment from Jeff Zucker and a consortium.
Fans want to know who costs what and the bottom line, so why not have the experts to dissect the spreadsheets?
