The number of people watching live games and sports talk shows continues to significantly increase. The television industry is also going through a fundamental shift from cable services to streaming on-demand platforms.
Colin Cowherd has become one of the latest voices to put forward his opinion on the matter. Recently on "The Colin Cowherd Podcast" with his guest, FS 1’s "First Thing First" sports television personality, Nick Wright, Cowherd has taken his stand with television and why it won’t perish in the future.
According to Brandon Kleen of Awful Announcing, Cowherd shared, "Everybody said cable is dead. If TikTok suddenly lost 40 percent of their audience, but it was only a platform for recipes, food videos, restaurant videos. It would be an incredible powerful platform for the culinary industry. [Sports] always shared television with soap operas, sitcoms, dramas. We no longer share it. It is singularly ours."
He continued, "Cable TV is all sports and occasionally politics. So people say cable TV is dying, f*** it is. My ratings are up 40 percent. It is now singularly a platform for games, opinions on games … this idea that everything’s down, no it’s not. We don’t share the platform anymore. That’s why, and I have 10 years left in this business, TV is going nowhere."
Cowherd indicates that people have the same portion of free time; however, he explains that some of the elements of content are less relevant than they were once. Despite this, millions of viewers still watch sports every day and they are satiated by the discussions taken by various sports shows.
The sports media personality also explains why other games could garner less attention. Leagues other than the NFL are becoming increasingly globalised as the world is on the way to becoming more interconnected.
Further sharing. "Everything in sports now is niche, except the NFL. It is a harder ask for busy Americans to say, ‘Hey, do you follow the European leagues?’ … People are busy. College football makes it so easy to follow the NFL."
