Kevin Hart is known for more than his prowess in comedy he’s shaking things up for Super Bowl week.
Hart has announced two live tapings of his viral sports interview series, ‘Cold As Balls’, on Thursday and Friday, as well as presenting Shaquille O’Neal’s comedy show ‘Shaq’s All-Star Comedy Jam’ over the weekend.
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Hart’s media company, Hartbeat, is making strides in the intersection of comedy and culture.
Hartbeat has decided to increase its investment in the sports content and experiential space and has unveiled plans to launch two live events at Resorts World Las Vegas over Super Bowl weekend.
Beginning on Thursday, 8th February 2024, Hartbeat will present live episodes of ‘Cold As Balls’ the acclaimed sports interview series.
The event, in collaboration with The Giving Back Fund and the Inspiring Children Foundation, promises laughter-filled afternoons as Kevin Hart interviews top athletes and sports personalities.
Guests will share their career stories while bravely surviving the intimidating chill of the post-game cold tub.
In association with Shaquille O’Neal’s Jersey Legend Productions, Hartbeat will also bring back the beloved stand-up showcase ‘Shaq’s All-Star Comedy Jam’.
Hosted by Deon Cole, the event will have renowned comedians like D.L. Hughley, Earthquake, Desi Banks, and Aida Rodriguez delivering a volley of jokes.
The shows will take place at the Resorts World Theatre inside Resorts World Las Vegas.
Insider:
Hartbeat, the global media company creating entertainment at the intersection of comedy and culture, will further expand its ongoing investment into the sports content and experiential space by launching two live events at Resorts World Las Vegas during Super Bowl weekend. Starting Thursday, February 8, 2024, Hartbeat will deliver special live tapings of “Cold As Balls” – the hit sports interview series hosted by Kevin Hart – in collaboration with The Giving Back Fund and the Inspiring Children Foundation’s “Big Game Big Give” fundraising event Hartbeat and Shaquille O’Neal’s Jersey Legend Productions will also present the return of Shaq’s All-Star Comedy Jam at Resorts World Theater.
Kevin Hart and a star-studded lineup of athletes and sports personalities will take center stage at the annual “Big Game Big Give” fundraising event for back-to-back afternoons of laughs with live episode tapings of the internet’s biggest sports interview series, Cold As Balls (Presented by Old Spice Total Body Deodorant). Watch Kevin Hart interview his guests about their careers as they take the plunge into the “post-game” cold tub. Guests to be announced.
Hartbeat and Shaquille O’Neal’s Jersey Legends Productions are bringing the beloved stand-up comedy showcase, ALL STAR COMEDY JAM, to Resorts World Theatre inside Resorts World Las Vegas for back-to-back nights of championship-level comedy, hosted by Deon Cole and featuring performances by D.L. Hughley, Earthquake, Desi Banks, and Aida Rodriguez. For more information and tickets, visit the site.
According to Jeff Clanagan, Hartbeat’s president and chief distribution officer, transitioning ‘Cold As Balls’ into a live format was an inevitable step.
“The synergies between sports and entertainment have long been something we’ve been interested in”, he said. dating back to the launch of Cold As Balls in 2018 and the viral Peacock series Olympic Highlights with Kevin Hart and Snoop Dogg,” Clanagan said. “At Hartbeat, we’ve created an ecosystem that can produce, market, and monetize IP and experiences all under one roof.
“By expanding Cold As Balls to a new live format alongside our longtime partners at Old Spice, and bringing Shaq’s All Star Comedy Jam to Super Bowl Weekend in Las Vegas, we’re excited to continue our investment in the sports space and unlock new ways to create memorable experiences that unite comedy, culture, and sports.”
Since its introduction in 2018, ‘Cold As Balls’ has garnered a considerable following and has proven its adaptability through numerous shifts and challenges.
Additionally, Hart’s involvement in sports entertainment, including recent alternate ESPN NBA broadcasts, has only solidified his position in the sector.
It will be interesting to see how the live format of ‘Cold As Balls’ and ‘Shaq’s All-Star Comedy Jam’ fare during the Super Bowl week.
