Formerly associated with Nike and its famous ‘Swoosh’, Tiger Woods has given his fans and the golfing world a fresh brand to look forward to.
He announced the launch of ‘Sun Day Red’ (SDR), his official clothing line with the global golf club manufacturer TaylorMade, in a build-up to his maiden appearance of the year at the Genesis Invitational.
After 27 years with Nike, Tiger Woods is officially partnering with TaylorMade to launch his new apparel brand:
Sun Day Red 🐅 pic.twitter.com/hEactT549m
— Front Office Sports (@FOS) February 13, 2024
Replacing the TW Collection by Nike, which Woods has adorned throughout his professional career, this change brings an end to a 27-year-long partnership.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a news release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.
“Sun Day Red will embody a love of playing and competing, and we are for people who share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”
The SDR line is an extension of Taylormade, with whom Woods has been associated since 2017 for equipment endorsement.
The final time the ‘swoosh’ logo graced Woods’ attire was at the PNC Championship in December.
Fans eagerly anticipate the first outing of Woods in his new apparel, set to feature at the Genesis Invitational. North America will behold the introduction of Sun Day Red on May 1.
The official website suggests a diverse range awaiting fans, with the brand planning to include women’s, and children’s styles, and footwear over time.
Keeping a distance from TaylorMade’s home base, Carlsbad, SDR will operate out of San Clemente, California.
Brad Blankinship, boasting experience with notable brands like Quiksilver and RVCA, has been appointed to the company’s top position.
TaylorMade chief executive David Abeles said: “This brand stands alone. It is independent from TaylorMade and it is run by an independent group of leaders that are part of my team – I couldn’t be more thrilled – so that we can focus on what matters on this brand most.”
Tiger Woods, at the age of 48, is preparing to return to the course post-recovery from a plantar fasciitis issue, ankle surgery, and an ensuing break from major tournaments.
2024 appears promising for the 15-major winner, planning a line-up of one tournament per month.
