Amazon has secured the exclusive rights to NFL Playoff game streaming for the upcoming season 2024-25. NBCUniversal’s Peacock streaming service which aired the NFL’s first and only playoff game was superseded by Amazon as a result of the rights deal.
For streaming the NFL playoff game, Amazon is shedding close to $150 million as reported by CNBC. Earlier it was reported by Front Office Sports that the price tag of the NFL would be $120 million.
Just now @sherman4949 went on CNBC with news that the price tag for Amazon's streaming exclusive playoff game next year is $150 million.
Earlier today, @FOS reported the number at $120 million
NFL equivalent to finding an extra $30 million in their couch cushions. pic.twitter.com/xgEM9ITmPS
— Awful Announcing (@awfulannouncing) February 22, 2024
However, as reported by Alex Sherman, a CNBC media reporter via awful announcing, “I’m told the number is closer to $150 million rather than $120 million from a source familiar with the matter. The point of why this is important is that Peacock paid $110 million for the last playoff game. So, if Amazon is paying closer to $150 million for this one, now we’re talking about a 30-plus percent increase. Not a nine or ten percent increase.”
However, as per the report, the NFL ratings have significantly increased this year and has the potential to rise in the future as well. Peacock gave $110 million for the rights and subsequently after the success of the league this year the prices would have gone up.
However, the subscription irritated some percentage of the community but nevertheless as per The Athletic, the game between the Miami Dolphins vs Kansas City Chiefs drew 23 million viewers. The playoff game subsequently became the most-streamed league’s game.
With Amazon now taking the reins of the next NFL playoff game, rising potential across the network is expected as the organization has made sure to grab the deal with a massive amount.
