The Los Angeles Clippers have revealed their fresh look with new uniforms and a logo for the upcoming season in their new arena.
The updated design showcases colors like naval blue, ember red, and Pacific blue, along with a modernized Clippers script on the front of the team’s Icon and Association Edition jerseys.
Their primary logo highlights a Clippers “C” surrounding the points of a compass, along with a ship approaching with basketball seams on its hull, paying homage to the team’s maritime history and its future direction.
BREAKING: The LA Clippers have revealed a new brand identity, including a new logo, jerseys, and court.
The rebrand will officially debut next season when they open their new $2 billion arena, the Intuit Dome. pic.twitter.com/yRq2PHiOYa
— Joe Pompliano (@JoePompliano) February 26, 2024
Next season, as they move to the Intuit Dome in Inglewood after a long tenure at Crypto.com Arena, the Clippers will sport these new uniforms and merchandise reflecting the revamped logo and colors.
Gillian Zucker, the president of business operations, expressed the team’s journey in creating the new design, stating they gathered feedback from fans and specialists to craft a timeless look that honors the team’s past while embracing its future.
Fans can already purchase merchandise featuring the fresh logos and colors online or at a Los Angeles mall for a limited time, only on Monday and Tuesday.
