The National Football League has reigned supreme in U.S. sports landscape for decades but now it seems that its popularity is growing overseas.
This year’s Super Bowl really had it all. Two of the most talent rosters in the NFL. A quarterback who has developed into the face of the league. Two of the most well-respected coaches in the game. On top of all that, the game was played for the first time in Las Vegas drawing thousands of people to the already popular event. That may explain why this Super Bowl shattered previous ratings records.
The February 11 matchup between the Kansas City Chiefs and San Francisco 49ers had an average audience viewership rating of 123.4 million. That was significantly higher than the previous record held by last year’s event which recorded 115.1 million average viewers.
According to a recent piece by Front Office Sports, the numbers in Germany were particularly strong with a total audience of 3.8 million viewers.
International viewership for the Super Bowl went up 10% from last year. An impressive 1.9 million German viewers tuned in, even though kickoff was after midnight 😴https://t.co/yTFsZtoQoI
— Margaret Fleming (@mgfleming12) March 6, 2024
Mexico and Canada regularly show large figures but the numbers from Germany surprised a few people. The average viewership in the country was 1.9 million, up 13 percent from last year. It was also surprising considering the game started at 12.30 am in Germany.
The NFL’s gamble to expand internationally seemed to be paying off. Germany was awarded two regular season games last year. The NFL is set to host their first ever regular season game in Sao Paulo Brazil in 2024 with the Philadelphia Eagles featuring against a team yet to be named.
International viewership as a whole for the Super Bowl was up 10 percent compared to last year.
