Ohio State’s football sensation, Jeremiah Smith, has made a landmark by securing a NIL deal with the prominent Columbus car dealership, Ricart Automotive.
Partnering with Smith, widely regarded as one of the nation’s top prospects, highlights the dealership’s commitment to investing in homegrown talent.
Ohio State WR Jeremiah Smith has signed an NIL deal with Ricart Automotive in Columbus.
The #1 prospect in the 2024 recruiting class, Smith will get to drive a new Dodge Durango 392.
(via @RickRicart) pic.twitter.com/AnesH1Wqti
— Front Office Sports (@FOS) March 13, 2024
Smith is not alone in this business adventure. He has Buckeyes edge rusher Jack Sawyer, an established name in the roster, signing up with him.
In return for their endorsement, Smith and fellow Ohio State Buckeye, Jack Sawyer, have received keys to brand new cars.
They will also engage in event appearances and social media marketing involving Ricart Automotive.
In a celebratory post, Ricart Automotive exclaimed, “A couple members of our NIL team got new rides this week! I’m thrilled to welcome back @jacksawyer33 for his 3rd year with us.” cruising in style in a beautiful red Rabid Customs Ford F-150!
“And very excited to bring in @Jermiah_Smith1! Looking forward to seeing your exceptional skills this upcoming year! Enjoy that Dodge Durango 392!
“Huge thanks to @OhioState and @OhioStateFB for making these partnerships possible!
“Congrats, Jack and Jeremiah! Looking forward to working with you in our community and cheering you on this fall! Go Bucks! #RicartPartnership #OSU #NIL #FootballStars #CommunitySupport #Ricart #GoBucks”
Smith’s social media following adds to his commercial appeal. Boasting over 149,000 followers – with 139,000 on Instagram alone – makes him an extremely appealing figure for brand endorsements.
