The upcoming 2024 NFL season will see the Denver Broncos sporting newly designed uniforms, as the team has recently revealed the latest information through a post on Platform X, formerly Twitter.
President Damani Leech had also shared information regarding the uniform at NFL Annual Meeting stating, "It"s been a great process across the organization between staff and ownership, particularly [Owner] Carrie [Walton Penner], who has really driven this process. [There has been] player involvement and fan involvement. We are really excited to finally move in that direction."
New threads 🔜👀🪡 pic.twitter.com/jRS8r17Nhu
— Denver Broncos (@Broncos) March 25, 2024
The logo and the team colors will be the same but the uniform will go through a "full redesign". The president further mentioned that the uniform will be unveiled "sometime in the next weeks" as per Denver Broncos.
The Broncos have changed their uniforms six-times and the last change occurred in 1997. Greg Penner, who is the owner and CEO stated via Denver Broncos, "[I"m] really excited. It"s time for a change, and we think we"ll have something that honors Broncos Country and our fans will be pleased with [that includes] elements of Colorado. It was an interesting process that Carrie was deeply involved with, I was, [Head] Coach [Sean Payton], coaches, some of our players. So we got a lot of feedback — also from the fans. I think we have something … they"ll be excited about."
Leech mentioned that the number of discussions regarding the priorities of team and fan base led to the development of the uniform designs. He further continued, "[It was about] wanting to evolve and be new and different, but also being respectful of our history and traditions and understanding our surroundings. I think from a geographic standpoint, there [will] be nods to that. I think people will be really excited about it."
The president disclosed that the team issued questionnaires to the fans and last year, in January, the team met Nike. Leech further stated, highlighting the long process of uniform designing, "It"s quite a lengthy process. It starts with a lot of surveying your fans, [and then] Nike takes you through sort of a design, vision and process of what"s important to you and what are you trying to accomplish. On a scale of one to 10, how much change are you looking for? [It"s] a bunch of different things, and then you sort of start iterating from a design standpoint. Then you have to move into production, because is this something that can actually be built?"
"I think I came into it thinking, ‘Oh, this will be simple. This will be quick and easy." But once you get into it, you understand production, manufacturing and design takes a while."
The other teams that have new uniforms for the next NFL season are the Houston Texans and the New York Jets.
