The men’s tournament of the 2024 NCAA Tournament has seen an increase in viewership, with an average of 9.4 million viewers, up 4% from the previous year.
The Elite Eight games on Sunday were particularly successful, with NC State’s upset win over Duke attracting 15.1 million viewers, making it the most-watched game of the tournament.
Elite Eight Sunday fuels continued viewership increase for 2024 NCAA Tournament https://t.co/nlfBBRtE1S pic.twitter.com/UA0pb65nNG
— Awful Announcing (@awfulannouncing) April 2, 2024
Sunday’s two games on CBS averaged 12.8 million viewers, the highest for an Elite Eight day since 2019.
Purdue’s win over Tennessee also garnered a strong audience, with an average of 10.4 million viewers.
Overall, the Elite Eight averaged 10.08 million viewers, a 16% increase from last year.
The Final Four games will be aired on cable, potentially affecting viewership.
The Purdue-UConn matchup is highly anticipated, and any upsets would have a significant impact on the tournament finale.