Masters Tournament Champion Jon Rahm is stepping out of the golf course and into the screen for his debut in ESPN’s ‘This is SportsCenter’ commercial.
Jon Rahm stars in latest ‘This is SportsCenter’ ad https://t.co/dwsUKquJDX pic.twitter.com/Qh6Mn8TDKB
— Awful Announcing (@awfulannouncing) April 8, 2024
The ad, aptly titled “Hazard,” was released days prior to Rahm defending his Masters title in Augusta, GA.
The ad is scheduled to run across ESPN platforms from the week leading up to the tournament through April 28.
Keeping ESPN’s Hispanic audience at the forefront, “Hazard” features spots in both English and Spanish.
The Spanish-language feature includes ESPN Commentator John Sutcliffe, while the English variant features ESPN SportsCenter Anchor Steve Levy.
“You never know what obstacles you might face on any given day at ESPN,” said Seth Ader, Vice President of Brand Marketing at ESPN. “One day you can grab your cup of joe with ease, and the next, Albert the Gator stands in your way.”
This initiative was born out of a collaboration with Arts & Letters Creative Co.
Jon Rahm is the second athlete featured in the ‘This is SportsCenter’ ad spot for 2024, following UFC flyweight Brandon Moreno who was the key attraction in “Elevator,” released in March.
Rahm, the reigning Masters champion, joined LIV Golf last year and now stars in his first major commercial.
ESPN starts its 2024 Masters Tournament coverage with a two-hour edition of Tuesday at the Masters on ESPN+.
The exciting programming then leads up to the Part 3 Contest on both ESPN+ and ESPN, with coverage of the first two rounds also scheduled.
CBS’s Masters coverage is slated to begin with Masters on the Range airing at noon on CBS Sports Network and Paramount+.
Comprehensive coverage is set to continue throughout the week, with the final rounds airing over the weekend.
