The 2024 NCAA Men’s Final Four had a 4% increase in viewership, attracting an average of 12.84 million viewers across TBS, TNT, and truTV. However, ratings saw a 2% decline.
Despite this, the Women’s Final Four surpassed the viewership of the men’s games for the first time ever, with the game featuring Iowa averaging 7.1 and 14.42 million viewers.
This highlights the growing popularity of women’s college basketball and the impressive performances by female athletes.
The Purdue Boilermakers and the Connecticut Huskies advanced to the national championship game, which took place at State Farm Stadium in Glendale, Arizona.
The event received enthusiastic coverage from the studio team and remains a highly anticipated event on the sports calendar.
