The National Basketball Association has reached a crossroads with the next few months pivotal in how the league will be exhibited to fans around the globe.
According to a recent piece from popular sports media site Awful Announcing, the NBA will look to split the All-Star Game, In-Season Tournament and the playoffs to attract bigger contracts and bigger numbers.
According to the piece, the league is in contact with several networks and streaming sites for three blockbuster events. There is nothing preventing the NBA from working with multiple companies on their new deal.
NBA could split up All-Star game, In-Season Tournament and playoffs in next broadcast package https://t.co/0FSaA9AewN pic.twitter.com/1BT6z9LGpt
— Awful Announcing (@awfulannouncing) April 17, 2024
For the NBA, deals with ESPN, NBC, TNT, Amazon Prime Video and Apple is still in play with other companies still in the mix as well.
The NBA Playoffs will obviously be the premier package on offer with the In-season Tournament most likely follow. The All-Star Game has dropped off in popularity over the last few seasons due to the lack of competitiveness on display.
With the rise in streaming sites that are interested in sports content, the league has plenty of options in how they want to offer their product over the next few years. With the game going more global as well, the demand is higher than even for quality basketball product.
