Converse is making its mark in sports history with an electrifying shoe deal extension with current NBA All-Star, Shai Gilgeous-Alexander (SGA).
SGA will be the Creative Director of Converse Basketball and his new signature footwear and apparel line is set to drop in 2025, per @NickDePaula pic.twitter.com/59lfjcnciT
— Bleacher Report (@BleacherReport) April 18, 2024
Under this exhilarating agreement, SGA isn’t just a client. He has been named as the Creative Director of Converse Basketball, a role that empowers him to bring innovative ideas to the table for future products.
Converse’s CEO, Jared Carver, affirms in a statement their plan to unroll a new Gilgeous-Alexander signature line.
Statement from Converse CEO Jared Carver on the massive new deal with Shai Gilgeous-Alexander: https://t.co/jhuvHCtSld pic.twitter.com/aX2NHF3c8E
— Shams Charania (@ShamsCharania) April 18, 2024
This valuable association aligns SGA with legendary NBA names like Julius Erving, Magic Johnson, Larry Bird and Dwyane Wade, who previously held signature shoe deals with Converse, a Nike subsidiary.
Starting his journey with Converse post the 2019-202 season, young SGA has swiftly secured his spot as one of the NBA’s top-notch players.
Entering the NBA after a first-round draft pick from Kentucky in 2018, SGA signed up with Converse post his 2019-202 season.
The talented all-rounder witnessed a phenomenal growth trajectory during the 202-21 and 2021-22 seasons, becoming a game-changer in NBA.
Displaying an impressive average of 31.4 points per game, SGA was a key player leading the Thunder to secure the No.1 seed in the Western Conference.
