The Detroit Lions unveiled new uniforms for the 2024 NFL season, including the reintroduction of black jerseys. This fulfilled a promise made by Lions team president and CEO Rod Wood to head coach Dan Campbell.
Lions CEO Rod Wood has fulfilled his promise to Dan Campbell with new jerseys https://t.co/Ccc0plPgeI
— Sports Illustrated (@SInow) April 19, 2024
The black jerseys were last worn by the team in the 2007 season, when Campbell played for the Lions. After a successful run to the NFC Championship last season, Wood decided to reward Campbell and the team with the return of the black jerseys.
The new uniforms were highlighted by the team on social media, symbolizing resilience, determination, and progress. The Lions’ recent achievements, including breaking a six-year playoff drought and reaching the NFC Championship, made the reintroduction of the black jerseys significant.
Campbell personally connected with the jerseys, having worn them during his time as a player. The unveiling of the new uniforms represents a period of resurgence and ambition for the Lions as they aim to build on their recent playoff success.