Reports are buzzing about basketball star Caitlin Clark scoring a huge endorsement deal with Nike, rumored to be worth millions. But it’s not just Nike in the game; Under Armour also made a strong play for her, even getting Golden State Warriors’ Stephen Curry involved in their pitch. Curry, who has his own Curry Brand with Under Armour, joined in to woo Clark, but she’s ultimately going with Nike.
While some say Clark shoots like Curry, he thinks the focus on their three-point skills overlooks the rest of her game. Despite not teaming up commercially, Clark and Curry seem to be forming a bond. This move also proves Darren Rovell, a sports business reporter, may have misjudged Clark’s potential in the market.
Stephen Curry reportedly involved in Under Armour’s Caitlin Clark pitch https://t.co/6RTAtCKGH5 pic.twitter.com/DlrLHdcGOH
— Awful Announcing (@awfulannouncing) April 19, 2024
This deal with Nike also puts to bed any doubts about Clark’s financial future in the WNBA. With previous Nike ties from her time at Iowa, she had the upper hand in negotiations. The competition between big brands likely drove up the value of her endorsement.
Clark is making waves in women’s basketball with her sneaker line and a Nike deal. The fact that Curry’s brand chased after her shows how marketable she is and how she could change the game.
