The 150th Kentucky Derby saw Mystik Dan’s victory and attracted 16.7 million viewers, garnering the biggest audience for the race since 1989. From 7 to 7:15 p.m. ET viewership peaked at 20.1 million, subsequently becoming the biggest peak in audience for the race on NBC Network.
At the wire! Mystik Dan wins the 150th Kentucky Derby. pic.twitter.com/2aiutu2mWz
— Kentucky Derby (@KentuckyDerby) May 4, 2024
WOW. 😱
Mystik Dan WINS the 150th Kentucky Derby in a PHOTO FINISH! pic.twitter.com/N2jfd2TsKe
— NBC Sports (@NBCSports) May 4, 2024
The ENTIRE running of the 150th Kentucky Derby. 🌹 pic.twitter.com/rgntojtUNJ
— NBC Sports (@NBCSports) May 5, 2024
NBC Sports' coverage of the down-to-the-wire Kentucky Derby earned its highest audience since 1989.
This year's Run for the Roses–which ended with a 3-way photo finish–averaged a total audience delivery of 16.7M viewers. Viewership peaked at 20.1M viewers between 7-7:15. pic.twitter.com/PIduKnoWdw
— Michael McCarthy (@MMcCarthyREV) May 5, 2024
The announcement of the winner took time as Mystik Dan, Forever Young, and Sierra Leone reached the finish line together. The three racers hit the wire together in Kentucky Derby’s first three-horse photo finish since 1947.
MYSTIK DAN WINS THE #KENTUCKYDERBY 🐴 pic.twitter.com/Z4NYslS8K9
— Yahoo Sports (@YahooSports) May 4, 2024
It’s always beautiful seeing the champion in all of their morning glory!✨🤩
The garland of roses is delivered!!🌹We treasure this KDM tradition! #KyDerby #Derby150 #DerbyMuseum pic.twitter.com/fr2ZHUwEHe
— Kentucky Derby Museum (@derbymuseum) May 5, 2024
Last year, the viewership recorded was 14.8 million, as compared to this year’s 16.7 million. The growth saw a 13% increase in viewership, according to the Associated Press. NBS Sports also mentioned that this year’s audience was the biggest since the 1989 race, which was watched by 18.5 million on ABC Network.
As per the report, the multiyear long-term contract extension between NBC Sports and Churchill Downs Inc. will see Kentucky Derby on the network through 2032.