In a surprising turn of events, Netflix’s plans to secure the streaming rights for the Christmas Day NFL games are reportedly being challenged by Amazon.
Sources close to the situation indicate that a deal with Netflix is still unsigned, creating an opportunity for Amazon to make a last-minute bid.
Netflix reportedly faces Amazon challenge for Christmas Day NFL games https://t.co/nsBXLA0St1
— Awful Announcing (@awfulannouncing) May 14, 2024
NFL Commissioner Roger Goodell has been vocal about expanding NFL content across multiple platforms. This strategy aims to reach a broader audience and diversify revenue streams.
Partnering with a major streaming service like Netflix would represent a significant milestone in this ongoing effort.
With its sizeable subscriber base across the nation, Netflix appears to be a natural fit for streaming NFL games.
The vast reach of the platform could significantly increase NFL viewership, making this a strategic win for both parties.
Despite the confidence in Netflix securing the deal, Amazon has reportedly made a last-second push to outbid its streaming rival.
This competitive move highlights Amazon’s ambition to bolster its live sports offerings on its Prime Video platform.
As of now, no official announcement has been made regarding the final decision.
The lack of confirmation keeps the situation fluid, adding an element of suspense for NFL fans and industry watchers alike.
The platform that secures the Christmas Day NFL games will likely see a surge in viewership.
The NFL remains one of the most-watched sports leagues in the United States, and streaming the games on a major platform could attract millions of viewers.
